As something coming from an oven and deeply rooted in tradition, pizza may seem a low-tech type of food. Indeed, if you just think of what you eat – that delicious, universally loved combination of dough, tomato and cheese – it is. But that’s not keeping Domino’s from taking a very advanced technological approach to…
Month: May 2017
After almost a year of determined work my friend Alberto Maestri and I have finally published our last book, of which we are very proud. It’s called Customer Experience Design and it’s about how companies can design memorable brand experiences. How relevant is this topic? Indeed, its importance can hardly be overestimated. Today all main…