The seamless launch of the Falcon Heavy by Elon Musk’s SpaceX initiative last week is an impressive success: the rocket is incredibly big and powerful, and its technical advancement is such that NASA is now interested in purchasing some of its next flights. That’s an extraordinary accomplishment. But what really struck me is the branding…
Category: Branded Content
After almost a year of determined work my friend Alberto Maestri and I have finally published our last book, of which we are very proud. It’s called Customer Experience Design and it’s about how companies can design memorable brand experiences. How relevant is this topic? Indeed, its importance can hardly be overestimated. Today all main…
With the recently launched Pokemon Go app, the cute pocket monsters have taken the real world by storm. As everyone knows, in the first week from launch there were more than 7,5 million downloads just in the US. And the Pokemon Go mania has similarly grabbed the Millennial generation in many other countries across the…
Thanks to a smart piece by Jeff Rum in Social Media Today – 3 Steps to Effective Brand Storytelling Using Emotions – I discovered a Google video that I had missed. It’s called Reunion, and it was produced for the Indian market. It was published on YouTube on November 13, 2013 and immediately went viral,…
On April 21st 2016 Samsung won the Tribeca Film Festival branded content award with an amazing 5-minute short, beating out other excellent brand productions. The story is about a young man suffering from achromatopsia, a rare condition that makes people totally color blind. But Neil Harbisson did not surrender to it: he just convinced doctors…