The commercial that gained the top spot on Advertising Age’s Viral Video chart covering the week through Sunday is absolutely amazing. Featuring a stuffed bear couple arriving at Heathrow Airport after a flight, amid human actors, it could have easily turned kitsch. Instead, it is extremely delicate and tender, even moving. The fact is, its structure and form are the perfect recipe to get us involved.
According to Advertising Age’s brief article, this message had an incredible viral success, receiving more than 67 million views in just one week (see Heathrow Joins the Viral Video Chart with Unbearably Cute Bears’ Arrival by Rebecca Hia). What reasons may explain such an impact?
