A week after the launch of the Pepsi ad that has inflamed the Internet, the dust is starting to settle. And it becomes clearer why so many people found that ill-advised video so offensive.
It’s definitely unusual to concentrate such a long list of blunders in one single commercial. From a storytelling point of view, it might be useful to take the most troubling ones into consideration. The exercise could be beneficial to the Pepsi brand (learning from one’s mistakes is the first step towards redemption) and to all the other companies mulling to address the Internet-savvy, culturally aware Millennial generation.
