Month: May 2017

May 14, 2017 Joseph Sassoon No comments exist

As something coming from an oven and deeply rooted in tradition, pizza may seem a low-tech type of food. Indeed, if you just think of what you eat – that delicious, universally loved combination of dough, tomato and cheese – it is.  But that’s not keeping Domino’s from taking a very advanced technological approach to all the surroundings. By doing so, the company is radically changing the pizza experience and its story.

In the last few months, Domino’s has announced a series of initiatives that are going to make the notion of eating pizza very different. In March the company’s CEO Ray Pasquale told Channele2e that Domino’s franchises are using Internet of Things (IoT) sensors to reduce food waste and increase health code standards. In April the company’s European branch presented Domino’s Robotic Unit, a futuristic robot with wheels that will ensure timely delivery of pizza within a 1mile radius around the franchises. The company is also testing the use of drones in New Zealand. (see articles by Ty Trumbull, Channele2e and Jennifer Faull, The Drum News).

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May 3, 2017 Joseph Sassoon No comments exist

After almost a year of determined work my friend Alberto Maestri and I have finally published our last book, of which we are very proud. It’s called Customer Experience Design and it’s about how companies can design memorable brand experiences.

How relevant is this topic? Indeed, its importance can hardly be overestimated. Today all main companies are competing not just in improving their products and services but also in the so-called experience economy. And this new dimension of the economy is more and more digital – meaning that that the most competitive companies are those which succeed in providing highly satisfying online experiences, that are seamlessly connected to the physical ones.

The book contains a lot of references to many authors who in recent times have analysed these developments, providing excellent insights. It also includes a charming preface by Robert Rose and a stimulating final comment by Cosimo Accoto. Compared to the other authors dealing with the same issues, our main point of difference is the special role we assign to all kind of digitally shared experiences.

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