Alcune settimane fa DeepVogue, un software di intelligenza artificiale di Shenlan (‘Deep Blue’) Technology ha vinto il secondo premio all’International Competition of Innovative Fashion Design di Shanghai. Un concorso internazionale importante, al quale hanno partecipato 15 scuole di fashion design altamente qualificate come ESMOD, Istituto Europeo di Design, Tsinghua University Academy of Arts & Design…
Category: Experience design
Artificial Intelligence (AI) is becoming ubiquitous. We learn of stunning innovations due to AI, machine learning, augmented reality every day. Thus, it is only a matter of time before these extraordinary developments affect the world of storytelling too. In fact, the process has already started. Are you ready to be told new stories by robots?…
As something coming from an oven and deeply rooted in tradition, pizza may seem a low-tech type of food. Indeed, if you just think of what you eat – that delicious, universally loved combination of dough, tomato and cheese – it is. But that’s not keeping Domino’s from taking a very advanced technological approach to…
After almost a year of determined work my friend Alberto Maestri and I have finally published our last book, of which we are very proud. It’s called Customer Experience Design and it’s about how companies can design memorable brand experiences. How relevant is this topic? Indeed, its importance can hardly be overestimated. Today all main…
Storytelling today is a very mediated activity. We mostly consume stories through movies, books, video games, TV series, social media, and so on. This also applies to brand storytelling, by which companies seek to appeal to increasingly connected customers. But what about traditional, face-to-face storytelling? Is it still relevant and useful? And could it play…
With the recently launched Pokemon Go app, the cute pocket monsters have taken the real world by storm. As everyone knows, in the first week from launch there were more than 7,5 million downloads just in the US. And the Pokemon Go mania has similarly grabbed the Millennial generation in many other countries across the…
There is more and more evidence that designing the right experience is key to the success of contemporary brands and companies. And this point was made exceptionally clear two months ago by Joe Gebbia, one of Airbnb’s two founders, in his speech at the TED conference in Vancouver. If Airbnb has been so hugely successful…