Thanks to a smart piece by Jeff Rum in Social Media Today – 3 Steps to Effective Brand Storytelling Using Emotions – I discovered a Google video that I had missed. It’s called Reunion, and it was produced for the Indian market. It was published on YouTube on November 13, 2013 and immediately went viral,…
Category: Storytelling
A Chinese laundry detergent ad went viral last week, attracting a lot of criticism for its disgracefully racist storyline. Named by many “the most racist commercial of 2016”, it features a Chinese woman doing her washing. She is soon approached by a black man, with paint spread over his face and T-shirt. He seems to…
On April 21st 2016 Samsung won the Tribeca Film Festival branded content award with an amazing 5-minute short, beating out other excellent brand productions. The story is about a young man suffering from achromatopsia, a rare condition that makes people totally color blind. But Neil Harbisson did not surrender to it: he just convinced doctors…
The recipe of viral is a bit of a mystery. Why is some branded content able to ignite viral wildfires? And why do many other attempts at going viral fail miserably? According to some authors, these questions have no answer. Viral in unpredictable, and it occurs accidentally. Which means that a brand cannot build content…